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Profit Center Blog

Profit Acceleration: Boosting Your Business’ Bottom Line

Millicent Brooks Published on: 12/05/2025

Profit acceleration for businesses is a strategic approach focused on rapidly increasing profitability by identifying and capitalizing on underperforming areas and untapped opportunities within an existing business model.

Marginal Utility Theory and It’s Role in Business Profit Acceleration

Millicent Brooks Published on: 12/05/2025

Understanding marginal utility theory is crucial for businesses seeking to accelerate profit because it provides insights into customer behavior, willingness to pay, and the perceived value of products and services.

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Your Small Business Has A High Likelihood Of Dying Before 2027. What Do You Need To Know – And What Are You Going To Do About It?

Millicent Brooks

In today's economic climate, the convergence of tariffs, rising inflation, and extremely low consumer trust creates a perfect storm that can severely push even healthy economic systems and individual businesses away from sustainable, "High Road Capitalism" (which thrives on Profit Acceleration Principles and Marginal Utility Theory) towards the detrimental "Low Road." This shift is particularly dangerous for small businesses.

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How Low Road Capitalism Will Kill Your Small Business – And How Profit Acceleration Principles & Marginal Utility Theory Will Save You

Millicent Brooks

"Low Road Capitalism" (or simply "Low Road" strategies) is a term often used to describe business practices that prioritize short-term cost-cutting and immediate financial gain, often at the expense of long-term sustainability, employee well-being, environmental responsibility, or customer value.

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Using The Principles Of Profit Acceleration And Our Profit Acceleration Software (PAS) To Benefit A Small Business By Lowering Digital Costs and Increasing Margins

Millicent Brooks

Lowering digital costs and increasing profit margins is a direct and powerful pathway to Profit Acceleration. In today's business landscape, digital tools and services are essential, but their costs can quickly spiral out of control if not strategically managed. The goal isn't to cut corners that harm your business, but to optimize every digital dollar to ensure it delivers maximum marginal utility and contributes directly to your bottom line.

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Using The Principles Of Profit Acceleration And Our Profit Acceleration Software (PAS) To Benefit A Small Business By Building Lists and Drip Campaigns

Millicent Brooks

So, how do we build lead lists and creating drip campaigns in the age of AI and LLMs to specifically avoid the "SPAM" trap? You're completely right: the generic, one-size-fits-all, email-only "multi-email drip campaign" is nearly dead. It's ineffective, annoying, and often counterproductive. However, the concept of nurturing leads over time, providing value at every step, is more vital than ever. AI and LLMs don't kill the drip; they resurrect it as an intelligent, hyper-personalized, multi-channel orchestration of value.

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Using The Principles Of Profit Acceleration And Our Profit Acceleration Software (PAS) To Benefit A Small Business By Creating One-Time Offers and Cross-Selling

Millicent Brooks

It is a brilliant strategic move for Profit Acceleration, turning what some might see as a "loss leader" product or service into a highly effective customer acquisition and cross-selling engine. You're leveraging Marginal Utility Theory by providing irresistible, immediate value, and then systematically guiding customers to your core offerings. The challenge is indeed doing this "without wasting a lot of time or losing profit." The key lies in creating OTOs that are simple to deliver, highly desirable, and strategically lead to your main portfolio

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Using The Principles Of Profit Acceleration And Our Profit Acceleration Software (PAS) To Benefit A Small Business By Leveraging Video Marketing In The Age Of AI And LLM’s

Millicent Brooks

Leveraging video marketing effectively in the age of AI and LLMs is one of the most dynamic and high-impact areas for Profit Acceleration. It's crucial because video captures attention, builds trust, and conveys emotion in ways that text or static images often cannot, delivering exceptionally high marginal utility to your audience.

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